Tuesday, May 15, 2012

Aldi vs. The Illusion Of Choice

I found this info graphic from Barry Ritzholtz blog on the illusion of choice fascinating.  I had no idea that most product found in the local grocery store is produced by only 10 companies.  At least it helps to understand why prices of goods are often very similar and yet somewhat inflated.  This may also help explain how a store like Aldi can offer much lower prices on commodity goods because they only offer a single brand... their brand.